Work Samples

As AI platforms replace traditional search behaviors, news organizations must rethink how content is structured, surfaced, and cited or risk becoming invisible.

Artificial Intelligence (AI) is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. This shift represents the most significant evolution in user experience design since the introduction of touch interfaces.

The branding speaks to Factual’s dedication to accuracy and reliability, connecting emotionally with audiences while strengthening trust.