Branding and Logo
Publishing

Springboard Project: A Visual and Strategic Blueprint

RELATED POST

Social Media

Comparative Analysis: Mastodon vs. Traditional Social Media

Read more
Newsletter

Newsletter Case Study: Impact’s Subscriber Growth

Read more
Digital Strategy

Marketing Strategies for Mastodon

Read more
Strategy

AI in Action: Enhancing Public Policy Research for the Future

Read more
Branding and Logo

Social Chime Branding and Logo Design

Read more
Graphic Design

Virtual Reality and Augmented Reality in Design

Read more
Social Media

How Social Media Platform Changes Can Help Your Business Pivot Its Strategy

Read more
Newsletter

Are Your Emails CAN-SPAM Compliant?

Read more
Newsletter

Proven Email Strategies for Publishers

Read more
SEO

The Role of Voice Search in SEO

Read more
SEO

Navigating SEO Algorithm Updates

Read more
Website Development

InsightFlow Analytics Website Design + Development

Read more
Strategy

Integrating AI in Journalism Education

Read more
Strategy

Leveraging AI for Nonprofit Organizations

Read more
Graphic Design

World Cup Templates for Impact

Read more
Branding and Logo

9th Street YCC: An Environmental Youth Organization Brand Revamp

Read more
Branding and Logo

Blush. Cosmetics: A Symphony of Elegance and Simplicity

Read more
Branding and Logo
3
 min read

Springboard Project: A Visual and Strategic Blueprint

https://www.adrianalacyconsulting.com/work-samples/springboard-project-type-media
Adriana Lacy Consulting, in collaboration with Type Media Center, took on the mission to encapsulate the ethos of the ambitious Springboard Project visually. Through profound reflection on the project's essence, our designs became a testament to innovation, dynamism, and the relentless drive for change.

Adriana Lacy Consulting, in collaboration with Type Media Center, took on the mission to encapsulate the ethos of the ambitious Springboard Project visually. Through profound reflection on the project's essence, our designs became a testament to innovation, dynamism, and the relentless drive for change.

Conceptualization:The Springboard Project stands as a revolutionary initiative by Type Investigations. With an aim to be the cornerstone for newsrooms serving historically marginalized communities, this venture seeks to address the unique challenges these establishments face, particularly in the realm of investigative journalism. While these newsrooms have the zeal and vision, access to robust investigative resources remains a significant hurdle. This project is Type's clarion call to dismantle these systemic impediments and champion a new age of equitable collaboration among newsrooms.

Logo Design:Infused with this background, our design process for the Springboard Project logo was meticulous and inspired. The symbolic integration of a spring within the logo's typography resonates deeply with the project's ethos. This design element isn't just aesthetic; it mirrors the idea of catapulting forward, of turning visions into tangible outcomes. The strategic placement of this spring, particularly within the 'N' and 'G', captures the project's heart – that pivotal moment when ideas spring into action.

Variations & Structure:Ensuring adaptability, our team conceived various logo iterations: monochrome, black and white, and a colored version. Each variant is thoughtfully crafted to ensure the logo remains iconic and instantly recognizable. The structural breakdown showcases the synergy between the letter 'S' and the spring, underlining the logo's conceptual foundation.

Color Palette & Typography:Colors speak a language of their own. Our palette choice, a blend of dominant black, rich maroon, and neutral greys, encapsulates the strength, passion, and adaptability of the Springboard Project. The chosen typography, Gotham, reflects the project's commitment to clarity and inclusivity.

Legacy and Vision:Type's collaboration ethos, shaped over 25 years, finds a renewed expression in the Springboard Project. Beyond individual projects, this venture focuses on amplifying entire newsrooms, providing them an array of short to long-term resources. This encompasses everything from reporting and editing assistance to fundraising collaboration. As Cassi Feldman, Type Investigations Editor-in-Chief, aptly states, this project isn't just about bridging gaps; it's about redefining the journalistic paradigm to ensure local, diverse newsrooms don't just survive, but thrive.

In essence, Adriana Lacy Consulting's design narrative for the Springboard Project isn't just about visual aesthetics. It's a manifestation of Type Media Center's profound commitment to reshaping journalism, ensuring it's inclusive, impactful, and truly representative of the diverse voices it seeks to serve.

Type of Work
Branding and Logo
Industry
Publishing

How We've Helped Clients

Social Media
Marketing

Comparative Analysis: Mastodon vs. Traditional Social Media

In this comparative analysis, we will look at an overview of Mastodon and six other top global social media platforms, differences in user experience, content moderation, and privacy, and how these factors influence user engagement and content strategy.
Read more
Newsletter
Publishing

Newsletter Case Study: Impact’s Subscriber Growth

From July 2023 to November 2023, Adriana Lacy Consulting drove an almost 50% increase in subscribers to Impact’s Substack newsletter.
Read more
Strategy
Policy

AI in Action: Enhancing Public Policy Research for the Future

Leveraging Automation for Informed Decision-Making in Governmental Research and Policy
Read more
BOOK AN APPOINTMENT

Ready to work together?

Get Started