Our Services

Advisory Retainers

Senior counsel for leaders navigating complex communications environments.

Advisory Retainers

Some decisions require more than a project, they require sustained strategic partnership over months or years. Our advisory retainers provide ongoing access to senior-level counsel for leaders making hard calls about audience, trust, editorial direction, and organizational positioning, the kind of decisions where getting it right matters more than getting it fast.

Retainers are designed for executives, editors-in-chief, program officers, and communications leaders who need a trusted outside perspective on an ongoing basis, without the overhead of building an in-house strategy team. We typically work with clients through inflection points such as rebrands, expansions, leadership transitions, or moments when the external landscape is shifting faster than internal capacity can absorb.

ADRIANA LACY CONSULTING

What We Do

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Advisory Retainers

Strategic Counsel

Ongoing senior-level advisory on audience, trust, editorial direction, and organizational strategy. Engagements typically include monthly or bi-weekly touchpoints with dedicated time between sessions for questions, real-time guidance, and the kind of thinking partnership that makes the difference between reactive and deliberate leadership.

Framework & Positioning Development

We help organizations develop the frameworks that guide their work, whether those are editorial standards, audience strategies, brand positioning, or organizational narratives. The frameworks we produce become durable assets that live inside the organization, not consultant deliverables that gather dust once the engagement ends.

Board & Executive Advisory

Strategic support for boards, executive teams, and senior leadership navigating decisions that require outside perspective. This includes custom briefings, preparation for high-stakes conversations, and ongoing sounding-board access when a leader needs to think out loud with someone who understands the landscape.

Long-Term Partnership

Retainers are structured for depth over time. Most engagements run 6 to 12 months, and many continue beyond that as the partnership evolves alongside the organization's growth and the changing conditions of the communications environment.

Cross-Functional Strategy

Communications, editorial, audience, and organizational strategy are increasingly inseparable in the current media environment. Our advisory cuts across these functions rather than staying in a single lane, because the hardest questions in front of leaders today rarely respect the org chart.

Portfolio

Work Samples

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Artificial Intelligence
Publishing

The New SEO is GEO: Winning Visibility in the Age of AI

As AI platforms replace traditional search behaviors, news organizations must rethink how content is structured, surfaced, and cited or risk becoming invisible.
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Artificial Intelligence
Technology

How AI Is Influencing UX in 2025

Artificial Intelligence (AI) is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. This shift represents the most significant evolution in user experience design since the introduction of touch interfaces.
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Branding and Logo
Publishing

Brand Identity: Factual

The branding speaks to Factual’s dedication to accuracy and reliability, connecting emotionally with audiences while strengthening trust.
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