AI Strategy & Policy
We help newsrooms, foundations, and institutions develop editorial, ethical, and operational frameworks for AI use. This work includes policy design, staff training, risk assessment, and ongoing advisory as tools and standards continue to evolve at a pace that makes it difficult for most organizations to keep up on their own.
Generative Engine Optimization (GEO)
As search behavior shifts toward AI platforms like ChatGPT, Perplexity, and Claude, content visibility requires a new approach. Our GEO work helps organizations structure, surface, and cite their content so they remain discoverable and maintain their authority inside AI-generated search, rather than disappearing into an environment they don't understand.
Audience Trust Research
Original research on how audiences engage with AI-generated and AI-assisted content, and what trust, credibility, and transparency look like in this new environment. Our research informs editorial standards, brand positioning, and foundation funding decisions at a moment when most organizations are making these calls without much evidence to rely on.
Executive & Board Briefings
Custom briefings for leadership teams, boards, and foundation staff on AI developments relevant to their work. We translate the pace of change into strategic implications, focused on the questions your organization is actually facing rather than the general state of the field.
Team Workshops & Training
Hands-on workshops for editorial teams, communications staff, and program teams on AI tools, ethics, and practical application. These sessions are designed for the people using these tools every day, and they are grounded in research rather than the marketing that comes from AI companies themselves.
Academic Research Partnerships
Collaborative research and writing with universities, think tanks, and research institutions on AI in communications. Past work includes peer-reviewed publication on AI in education, along with ongoing engagement with academic partners who are asking the kind of rigorous questions the field needs more of.
