Audience Research & Segmentation
In-depth research on who your audience actually is, how they engage with your work, and what drives their trust in your organization. We combine quantitative analysis with qualitative methods to surface insights that inform editorial, product, and strategic decisions across the organization, not just the communications team.
Trust & Credibility Audits
Diagnostic research on how audiences perceive your organization's credibility, voice, and authority in the current media environment. This work is particularly valuable for newsrooms, foundations, and institutions navigating shifts in public trust, where the conventional wisdom about who audiences believe is changing faster than most organizations have adjusted to.
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Sector Landscape Analyses
Comprehensive research on emerging trends, platforms, and behaviors in media and communications, designed to inform funding strategy, program development, or long-horizon planning for organizations thinking beyond the next quarter.
Foundation-Commissioned Research
Custom research engagements for foundations funding media, journalism, or communications work. We've produced research that shapes grantmaking priorities, evaluates ecosystem health, and surfaces the questions funders should be asking next about the organizations they support.
White Papers & Strategic Briefings
Research reports designed to be used by program officers, board members, editorial leaders, and policy teams. We translate findings into the formats and language that actually drive decisions inside institutions, rather than producing reports that get archived and forgotten.
Peer-Reviewed & Academic Work
Collaborative research with academic partners, including peer-reviewed publication. We bridge the worlds of institutional research and applied strategy, because the most useful research for leaders often sits at the intersection of the two.
