Our Services

Trends & Foresight

Research and advisory on where media, audience, and communications are headed.

Trends & Foresight

We help organizations see around corners. The platforms, behaviors, and audience expectations that will define the next five years are being shaped right now, through shifts in creator economies, audience fragmentation, emerging storytelling formats, and the changing logic of attention itself, and the organizations that move early on these shifts tend to be the ones that thrive on the other side of them.

Our Trends & Foresight practice combines original research with applied strategy. We work with leadership teams, foundations, and institutions who need more than a trend report, because a trend report on its own rarely tells an organization what to actually do about what's coming next.

ADRIANA LACY CONSULTING

What We Do

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Trends & Foresight

Trend Briefings

Custom research and briefings for boards, executive teams, and foundation staff, designed to move beyond generic trend reports and into specific, actionable implications for your organization's strategy. Every briefing is built around the particular questions in front of the leadership team receiving it.

Creator-Newsroom Partnership Strategy

We've spent years researching how newsrooms and creators can collaborate without compromising editorial standards. Our proprietary frameworks, including STEPP and Verified Storytellers, guide partnerships, content strategy, and program development for organizations navigating the creator economy without a clear playbook to follow.

Audience Behavior & Platform Shifts

Research on how audience behavior is evolving across platforms, formats, and generations. This work is particularly valuable for organizations whose business models depend on understanding where attention is going next, since the gap between where audiences are today and where they'll be in two years is where most strategic misses happen.

Custom Foresight Research

Bespoke research engagements on emerging topics in media and communications. Past and ongoing research areas include creator economies, audience trust, eco-journalism, and the future of editorial authority in an era when traditional sources of credibility are being renegotiated in public.

Emerging Format Strategy

Strategic guidance for organizations experimenting with new storytelling formats, platforms, or business models. We help clients think rigorously about what to test, what to scale, and what to let go of, so experimentation stays focused rather than spreading a team too thin.

Portfolio

Work Samples

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Artificial Intelligence
Publishing

The New SEO is GEO: Winning Visibility in the Age of AI

As AI platforms replace traditional search behaviors, news organizations must rethink how content is structured, surfaced, and cited or risk becoming invisible.
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Artificial Intelligence
Technology

How AI Is Influencing UX in 2025

Artificial Intelligence (AI) is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. This shift represents the most significant evolution in user experience design since the introduction of touch interfaces.
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Branding and Logo
Publishing

Brand Identity: Factual

The branding speaks to Factual’s dedication to accuracy and reliability, connecting emotionally with audiences while strengthening trust.
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