ADRIANA LACY CONSULTING

Case Studies

Latest Case Studies

Type of Clients
Services
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CatchLight Local
Program Design and Facilitation

How We Design Cohort Programs That Build Lasting Capability

How we designed and ran the CatchLight Creator Collaboration Cohort as a scaffolded, deliverable-driven program, and how the design produced measurable capability in newsrooms that had never done this work before.

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Temple University
Research

Mapping a County's Real Information Ecosystem as Traditional News Declines

As traditional local journalism thinned out in one Pennsylvania county, we mapped the 97 sources that residents actually rely on now.

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SciLine
Research

Helping a Science Nonprofit Meet Creators Where They Are

When a science nonprofit set out to support digital creators, we ran the research that pointed to a smarter, more sustainable way in.

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Nonprofit Statewide Newsroom
Editorial Strategy

Nonprofit Newsroom Audience Research and Strategy

When an aging readership put a beloved nonprofit newsroom's future at risk, we ran the multi-source audience research and built the segmented growth strategy to reach new readers without losing the core.

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Impact Newsletter
Editorial Strategy
Paid Social
Organic Social
Newsletter

Impact Newsletter Subscriber Growth

From July 2023 to November 2023, Adriana Lacy Consulting drove an almost 50% increase in subscribers to Impact’s Substack newsletter.

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News from Science, a publication from AAAS
Research
Editorial Strategy

Understanding the Next Generation of Science Readers

AAAS wanted to grow News from Science among early-career researchers, so we surveyed and interviewed this audience, benchmarked five competitors, and turned what we learned into a concrete engagement and subscription playbook.

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