Our Services

Analytics and Benchmarking

We offer a full range of analytics and benchmarking services to businesses understand their digital audience and optimize their content strategies.

Analytics and Benchmarking

We offer a full range of analytics and benchmarking services to businesses to help them understand their digital audience and optimize their content strategies.

ADRIANA LACY CONSULTING

What We Do

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Analytics and Benchmarking

Google Analytics Implementation

Our team can help you set up Google Analytics on your website so you can track the performance of your content. We’ll ensure all data is collected accurately from the start and that you have access to comprehensive metrics for detailed insights into visitor behavior, acquisition sources and user journeys. We can also recommend appropriate goals, filters and custom dashboards for tailored analysis.

Google Analytics Training

With extensive knowledge of Google Analytics, our team can provide personalized training sessions tailored to your specific requirements. This includes helping with setting up account structure, customizing reports, managing users and permissions as well as providing guidance on how to interpret data to make successful decisions.

Google (Looker) Studio Data Implementation

Our team has deep experience with Looker Data Studio, which provides powerful tools for creating visualizations across multiple data sources. We can help you set up reports in different formats (e.g., charts, tables) with greater detail so you get a fuller picture of your audience’s behavior.

Monitoring & Reporting

We offer ongoing monitoring services that give you real-time updates about the performance of your website or content campaigns. Our team also provides regular reporting services that provide high-level summaries of key metrics along with deeper dives into individual aspects such as custom tracking events or cohorts analysis.

Competitive Analysis

With our competitive analysis service, we can analyze how competitors are performing against each other in terms of engagement rate, average time on site or pages per session etc., so you know where your business stands relative to the competition. This helps inform strategic decisions based on market trends and competitor activities so you know where to focus resources or target new opportunities quickly.

Portfolio

Work Samples

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Artificial Intelligence
Publishing

The New SEO is GEO: Winning Visibility in the Age of AI

As AI platforms replace traditional search behaviors, news organizations must rethink how content is structured, surfaced, and cited or risk becoming invisible.
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Artificial Intelligence
Technology

How AI Is Influencing UX in 2025

Artificial Intelligence (AI) is radically transforming how users interact with digital products, introducing design paradigms that prioritize personalization and predictive responses. This shift represents the most significant evolution in user experience design since the introduction of touch interfaces.
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Branding and Logo
Publishing

Brand Identity: Factual

The branding speaks to Factual’s dedication to accuracy and reliability, connecting emotionally with audiences while strengthening trust.
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We're ready to bring your vision to life and propel your business towards its next big breakthrough.

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